Over at River City Roll, while revenue continues to be down from pre-pandemic levels, Long said that they’re hanging in there. “We’re trying to move that curve forward to the younger consumer earlier and let them know wine isn’t just an old person at a white tablecloth thing.” I think wine’s been kind of the last thing people get into when it comes to the everyday drinker,” he said. “Historically, the trajectory of drinking starts with beer and rail spirits, then people might start to experiment with craft beer and nicer cocktails. Long said they’re marketing toward a younger, millennial demographic. “The exciting part for me is the marketing part.” Basically we’re going to highlight some Black-owned wineries by Charles Woodson, John Legend and Jay-Z” Waldron said. We got some stuff we’ll do here coming up soon for Black History Month. Since launching around the new year, Wine Stork has taken about 100 orders so far. Wine Stork carries a wide variety of wines. “We thought we could start a business and explore the industry.” “(Wine) is something we share a common like in, and the conversations came about over time,” Waldron said. The trio began thinking up the idea for Wine Stork prior to the pandemic. Performing under the name Faith Boogie, Waldron is a longtime hip hop act having opened for the likes of John Legend and Pharrell, and has collaborated with artists like Sisqo and M.I.A. Long said he and Baruch, a hotel general manager, are longtime friends, and that he and Waldron met at a fundraiser River City Roll hosted for Virginia Pride a few years ago. ( Courtesy of Wine Stork)Ī local hip-hop artist, bowling alley owner and hotel veteran have teamed up to put a new wine business in flight in Richmond.Įarlier this month Rob Long, Faith Waldron and Wyck Baruch launched Wine Stork, a wine delivery service based out of Long’s River City Roll bowling alley at 939 Myers St. Wyck Baruch, Faith Waldron and Rob Long founded Wine Stork, a wine delivery service.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |